Contoh Proposal Riset (Marketing)

Banyak orang tidak dapat membuat proposal riset yang baik karena dan hanya karena mereka tidak tahu bagaimana cara membuat proposal riset yang baik. Pada kesempatan kali ini, saya hanya hanya ingin share contoh proposal riset.

>>> KLIK DI SINI UNTUK  DOWNLOAD CONTOH PROPOSAL RISET  <<<

Saya pribadi memberikan nilai 95 untuk proposal riset ini. Beberapa kelebihan proposal riset ini adalah sebagai berikut:

[1] Berdasarkan tujuan yang ingin dicapai, penelitian ini merupakan applied research (penelitian terapan), karena penelitian ini diarahkan untuk mendapatkan informasi yang dapat digunakan untuk memecahkan sebuah masalah. Di dalam pendahuluan sudah dijabarkan secara jelas apa GEJALA dan MASALAH yang dihadapi perusahaan disertai dengan data pendukung.

[2] Kerangka pemikiran terstruktur dengan jelas, BUKAN HANYA SEKEDAR PENGGALAN-PENGGALAN TEORI SAJA.

[3] Memiliki THEORITICAL FRAMEWORK dan HIPOTESIS yang akan diuji.

[4] Penelitian ini menggunakan rancangan survey, yaitu penelitian yang mengambil sampel dari suatu populasi dan menggunakan kuesioner sebagai alat pengumpulan data yang pokok. Konsep risetnya sudah jelas dengan adanya operasionalisasi variabel & kuesioner yang disertai dengan uji validitas dan reliabilitas.

[5] Sudah dipertimbangkan secara matang siapa populasi penelitiannya, berapa banyak respondennya, dan bagaimana teknik pengambilan sampling-nya.

[6] Sudah ditetapkan teknik analisis data apa yang akan digunakan dalam riset ini.

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Walaupun demikian, proposal riset ini masih memiliki beberapa kekurangan seperti:

[1] dalam Likert scale, seharusnya diberikan pilihan dari “Sangat TIDAK Setuju” sampai “Sangat SETUJU Sekali”, BUKAN jawaban pasti tidak sampai jawaban pasti ya

[2] dalam Semantic Differential, sebaiknya tidak menggunakan kata “TIDAK”

Penjelasan selanjutnya mengenai kedua hal di atas akan dibahas pada postingan selanjutnya.

Saya tentunya berharap agar contoh proposal riset ini bisa digunakan sebaik-baiknya demi kemajuan kita bersama. Jika ada saran dan pertanyaan bisa langsung dituliskan di bagian comment yang tersedia. Terima kasih.

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76 Responses to “Contoh Proposal Riset (Marketing)”

  1. Ivan says:

    Dear friend,
    saya seorang pegawai di perusahaan peralatan pembersih jalan. Saya baru saja diberikan tugas oleh atasan saya untuk membuat market research produk alat pembersih jalan berdasarkan tipe kendaraan yg ada di E-Katalog LKPP.
    yang jadi pertanyaan saya adalah :
    1. mungkinkah kita melakukan riset produk tanpa harus survey ke responden ?
    2. bisakah kita melakukan riset berdasarkan produk yg ada di E-katalog LKPP ( hanya produk/spek dan harga )
    3. apakah tingkat keakuratan nya cukup tinggi.
    mengingat kalau saya lihat prosedure resminya harus survey responden.
    Mohon pencerahannya bro.
    thx a lot.

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